Automotive IT Consulting Solutions

From owning a car as an asset to specifying what features one wants to enhance the mobility experience of customers, we have come a long way. A mobility experience in its entirety is what we are referring to here. The cars of today come with several state-of-the-art features like passenger entertainment, self-driving, voice command, social media integration, AI-driven maintenance software and more. Several automotive dealers who are in the car leasing and renting business, advertise themselves with the tagline – ‘segment-first’. But the sad part? Not all of them are successful in their endeavors. If we try to revive a scenario from a decade ago, it would be common to see a customer walking into a car dealership company, filling several forms, going through multiple brochures and haggling with different staff members before finalizing on a car on lease/rent. But the scenario is quite different now. Customers ask for a hassle-free way to lease/rent/buy cars. And the automoti...

Today, consumer behavior is a multidisciplinary science that investigates not only the consumer decision-making process and the acquisition of product but also the further activities of the consumer after the purchase of the product, such as using, evaluating and rejecting the product or service. Download this fact & figures rich infographic comprising 15 surprising facts, which will help in; 1.        Deep understanding of the latest consumer behavior that are impacting your Marketing Strategies 2.       Secrete of the most successful dealerships leading in the Market 3.       Unlocked tips to convert your every lead in the deal.

Buying a car is a lengthy process. It consumes the significant amount of time from researching about the different brands and their respective models, features which eventually leads to a purchase decision. Considering the amount of time and financial investment that goes into car buying, consumers expect auto dealerships to give a walk through of highly personalized customer experience. If dealers are not practicing the right set of metrics and tools and their usage than there are huge chances of receiving a criticism from consumers for not meeting their expectations. Eventually, it can become the matter of disappointment to the dealer and create a negative impact on their reputation. Image Credit :- cbtnews.com Smart dealers have started looking forward to deploying new technologies employing artificial intelligence (AI) to improve the customer experience. Traditionally, a dealership management system is widely used to gather and store customer data since ages. Hence, ther...