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Showing posts from February, 2018

The Future of Artificial Intelligence in the Auto Dealership

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Buying a car is a lengthy process. It consumes the significant amount of time from researching about the different brands and their respective models, features which eventually leads to a purchase decision. Considering the amount of time and financial investment that goes into car buying, consumers expect auto dealerships to give a walk through of highly personalized customer experience. If dealers are not practicing the right set of metrics and tools and their usage than there are huge chances of receiving a criticism from consumers for not meeting their expectations. Eventually, it can become the matter of disappointment to the dealer and create a negative impact on their reputation. Image Credit :- cbtnews.com Smart dealers have started looking forward to deploying new technologies employing artificial intelligence (AI) to improve the customer experience. Traditionally, a dealership management system is widely used to gather and store customer data since ages. Hence, ther