Role of Technology in Automotive Dealer World and How It Is Transforming Customer Experiences
“ You can innovate your brains out and get a great product. But it is hard to sell cars. It is a hard business.” — Mark Reuss, Executive Vice President, General Motors. Automotive dealers thriving in the technology-driven world are often overwhelmed with technology. Especially, the old school ones. The ones that are reluctant to change. On the other hand, car freaks are already fantasizing about the digital versions of their choice, make, and model. Also, they do not want to rent or lease cars by visiting automotive dealers. They want the car to be delivered at their doorstep. In a scenario like this one, there arises a dire need to invest in a technologically advanced dealer management system . But the question is, what should a modern dealer management solution entail? And how is it likely to change the customer experiences? Let’s take a drive down the trail of future of automotive dealerships: VR Test Drives & Remote Purchasing A survey conducted by Auto Trader in